Recently I was a part of the promotional team for Ball State’s In Print Festival of First Books. Throughout the process of trying to gain attendees for this literary festival, I learned that there are a 3 key steps for anyone that hopes to promote a local event in a small town and I thought I’d share them with you all.

  Step 1 – Window Shop – Yep that’s right, you have to walk. Go to the most high  traffic business area in your town and window shop. You are not shopping for merchandise though, you are shopping for windows. Windows to hang up your posters/advertisements for your event. Go in and ask the owner/manager if they are interested in hanging your advertisement. I recommend doing this before you actually have the posters made. This way it allows you to have a conversation with the owner and explain your…